Metasearch & Paid Ads

Google Hotel Ads, metasearch, and brand-term defense put your direct rate in front of high-intent travelers — and stop the OTAs from intercepting guests searching for your own hotel.

Feed your direct channel with high-intent demand

A great website converts the demand it receives. Metasearch and paid ads make sure it receives the right demand — travelers actively comparing rates and ready to book.

Where we focus

• Google Hotel Ads & metasearch — your direct rate shown alongside the OTAs at the exact moment of comparison.
• Brand-term defense — stop the OTAs from buying ads on your own hotel's name and intercepting your guests.
• High-intent search campaigns for the terms that convert, not just the ones that get clicks.
• Retargeting that brings back the researchers who didn't book on visit one.

Every campaign is measured against direct revenue and channel cost — not impressions. The goal is always a cheaper, more profitable booking than the OTA would have delivered.